most-trusted SPMU and beauty artist in Cleckheaton
Effortless Beauty, Expertly Done
Welcome to by_alicepmu
Enhancing Your Natural Beauty, One Treatment at a Time
At By Alice, every treatment is carried out with care, attention to detail, and a personalised approach. Based in Cleckheaton, England, the studio offers a curated range of semi-permanent makeup, beauty, and nail treatments, all designed to enhance your natural features while maintaining a polished, effortless look.
From expertly tailored brows and SPMU treatments to professional beauty services and nail care, each appointment begins with a thoughtful consultation to understand your preferences, lifestyle, and desired outcome. Using modern techniques, high-quality products, and a calm, considered approach, treatments are delivered with precision and consistency.
Trusted by clients across Cleckheaton and the surrounding areas, By Alice focuses on natural-looking results, comfort, and professionalism — creating a welcoming space where clients feel confident, cared for, and beautifully refined.
Meet Alice
spmu & beauty expert
Alice is the founder of By Alice, a beauty studio built on a passion for detail, creativity, and personalised care. Based in Cleckheaton, England, Alice offers a considered range of beauty, nail, and semi-permanent makeup treatments, all delivered with a calm, professional approach.
With a strong eye for detail and a genuine appreciation for individuality, Alice believes beauty should enhance, not overpower. Every treatment is approached thoughtfully — from brows and lashes to nails and makeup — ensuring results feel balanced, refined, and suited to each client’s natural features and lifestyle.
Known locally for her welcoming manner and consistent standards, Alice has created By Alice as a space where clients can feel comfortable, listened to, and confident in the care they receive. Her focus remains on precision, modern techniques, and creating results that feel effortless, timeless, and truly personal.
Our Signature Treatments
The Art of Natural Beauty with Precision
SPMU Treatments
Bespoke semi-permanent makeup treatments designed to subtly enhance your natural features with precision, care, and a personalised approach.
Beauty Services
Professional beauty and nail treatments focused on detail, comfort, and polished results to help you feel confident and well-groomed every day.
Every appointment begins with a personalised consultation, allowing time to understand your features, preferences, and desired outcome. Whether you prefer a soft, natural enhancement or a more defined finish, each treatment is carefully tailored to suit you.
With a focus on precision, balance, and modern techniques, results are designed to feel effortless, refined, and in harmony with your natural features — leaving you looking polished, confident, and beautifully you.
SPMU Brows Journey
Consult. Create. Perfect.
Consultation
A thorough consultation to understand each client's needs and preferences, ensuring a customised treatment that delivers natural-looking results.
Treatment
We use high-quality, sterile equipment and follow strict safety guidelines to ensure a safe, comfortable experience. Treatments typically last 1.5 to 3 hours.
Top Up
A top-up session 4-6 weeks after the initial treatment is recommended to achieve the desired colour and shape, ensuring long-lasting, quality results.
Colour Booster
Over time, colour can fade due to factors such as sun exposure or skincare products. A colour booster can help refresh the look of the semi-permanent makeup.
Frequently Asked Questions
Helpful information to guide you before, during, and after your visit.
Do I need a consultation before booking SPMU?
Yes. A consultation is recommended for all SPMU treatments to discuss your goals, suitability, colour choices, and any questions you may have. This ensures the treatment is tailored to you and carried out safely and confidently.
Are patch tests required for beauty treatments?
Patch tests are required for certain treatments such as brow tinting and lash lifts. These must be completed at least 24–48 hours before your appointment to ensure there are no adverse reactions.
How long do SPMU results last?
Results vary depending on skin type, lifestyle, and aftercare, but SPMU typically lasts between 12–24 months. Maintenance appointments or top-ups may be recommended to keep results looking fresh.
What should I do to prepare for my appointment?
Preparation instructions will be provided when you book. This may include avoiding certain products, treatments, or activities beforehand to ensure the best possible results and smooth healing.
Is there any downtime after SPMU or beauty treatments?
Most beauty and nail treatments have little to no downtime. SPMU treatments involve a short healing period, during which aftercare guidelines should be followed carefully to support proper healing and colour retention.
What is your cancellation or rescheduling policy?
Appointments require notice to cancel or reschedule. Late cancellations or no-shows may result in a charge or loss of deposit. Full details are provided at the time of booking.
How do I care for my nails after my appointment?
To maintain your nails, avoid excessive heat, wear gloves for household tasks, and follow any aftercare advice provided. Regular infills or maintenance appointments are recommended to keep nails looking neat and well-kept.
Will I need a top-up after my SPMU treatment?
A top-up appointment is often recommended to refine the results once the skin has healed. This allows any adjustments to colour or shape and helps ensure long-lasting, balanced results.
Your Glow-Up Starts Here
Perfected Every Step of the Way
Ready for a transformation? Let’s make it happen:
✓ Book Your Treatment
✓ Sit Back, Relax & Transform
✓ Maintain Your Radiance
We can’t wait to help you feel fabulous, inside and out! Let’s bring your dream look to life.